Patanjali Ayurved to expand presence in dairy segment

PATANJALI AYURVED, which has managed to grab a strong market share in the cow ghee segment, plans to expand its presence in the dairy segment by next year.

Addressing the inaugural session of Goafest 2018, Baba Ramdev said, “We have already made a mark in the cow ghee segment. By next year, we will further expand our presence in the dairy segment with products such as liquid milk. We hope to replicate the success we have had with ghee in the overall dairy segment.”

Talking about Patanjali's performance in 2017-18, he said: “Despite tough macroeconomic conditions, Patanjali has performed much better than the previous fiscal. We focused on improving our internal processes and systems across the supply chain. We hope to become the biggest FMCG brand in India in terms of our overall turnover by next year.”