Parag Milk Foods unveils Gulab Jamun, Rasogolla from pure cow ghee

PARAG MILK FOODS LTD., has recently launched two ready-toeat Indian desserts, Gulab Jamun and Rasogolla, under the brand Gowardhan. They are made from pure cow milk. The company has forayed into the Indian milk sweets category, which is worth approximately Rs. 7,000-8,000 crore.

The company has a strong history of innovation, especially in its cheese category, which has enabled it to strengthen its value added products (VAP), that made up twothirds of its overall revenue in financial year 2018 (FY18). With its entry into the readyto-eat Indian desserts, the company plans to further strengthen its VAP category.

Mr. Devendra Shah, Chairman, Parag Milk Foods Ltd, said that the market for the Indian sweets category is extremely large. In this category, Gulab Jamun and Rasogolla are the two most popular Indian desserts, with nearly every store in the country serving some version of them.

The company has introduced these two products on a small scale, which will gradually scale up across India. They are also planning to introduce Mysore Pak, Shahi Gulab Jamun, etc., in future. Gowardhan Gulab Jamun and Gowardhan Rasogolla is currently available in 1 kg pack sizes priced at ₹ 190.