Godrej Agrovet's Creamline Dairy on expansion mode in TN
CREAMLINE DAIRY PRODUCTS LTD, a Rs. 1,200-crore subsidiary of Godrej Agrovet Ltd, is strengthening its footprint in Tamil Nadu through its value-added product Jersey Thickshake, targeted at on-the-go consumers.
Shri Raj Kanwar Singh, CEO, Creamline Dairy, said dairy beverages are the fastest growing products in the beverage category. With an increased preference for healthier beverage alternatives, Jersey Thickshake, which is made from 100 per cent milk, will be able to complement snacks consumed in-between meals by both adults and children. Priced at ₹ 25 for 180 ML pack, Jersey Thickshake is available in retail stores across Southern India.
Tamil Nadu is a priority market for the company, and Thickshake is a key launch under the value added products portfolio, supported by television, digital and outdoor medium to drive awareness.
Last fiscal, the company earned around ₹ 200 crore from Tamil Nadu. They want to increase it to around ₹ 350 crore in the current financial year and to around ₹ 500 crore in a couple of years.