Mondelez India unveils ltd edition Cadbury Dairy Milk Vintage Tin Pack
YEAR 2018 marks the 70th anniversary of Mondelez India (formerly Cadbury India Ltd) and India's favourite chocolate brand, Cadbury Dairy Milk. To commemorate the milestone, the company has launched the new limited edition Cadbury Dairy Milk Vintage Tin Pack. This collector’s edition contains Cadbury Dairy Milk chocolates packaged with covers from four distinct eras – 1907, 1923, 1961 and 1999.
Commenting on the milestone and the launch, Mr. Anil Viswanathan, Director, Marketing (Chocolates), Mondelez India, said, “We look back on our history in India fondly, and it is a huge honour to commemorate this special milestone.”
Consumers can take a trip down the memory lane with these retro pack designs and relive their favourite Cadbury Dairy Milk memories. Mondelez India has journeyed with India for the past seven decades, bringing new flavours and formats to the discerning chocolate loving consumers. Bringing delicious moments of joy to its consumers, the company has defined the taste of chocolate for several generations.
Cadbury Dairy Milk, the power brand of Mondelez India has transcended into everyday making its consumers love and trust the brand, becoming synonymous with chocolates for Indians.