Mother Dairy to undertake dairying and horticulture development project in Varanasi

MOTHER DAIRY FRUIT AND VEGETABLE PVT. LTD. (MDFVPL), a wholly-owned subsidiary of National Dairy Development Board (NDDB), announced its plan of undertaking an extensive dairying and horticulture development project in Varanasi. It will set up the necessary infrastructure to support the sourcing and marketing the farm produce such as milk and fresh fruits and vegetables (F&V).

MDFVPL initially dedicated 10 milk and F&V booths to the residents of the city on the occasion of Gandhi Jayanti.

Shri Dilip Rath, Chairman, NDDB, said, “NDDB, in its endeavour of doubling farmers’ income, is providing institutional support in developing the dairying and horticulture practices. As part of the initiative, it has made substantial investment and progress in Assam, Bihar, Jharkhand, Odisha and West Bengal, and is now ready to contribute in the Eastern region of Uttar Pradesh.” He stated that the regions are under developed from the perspective of the organised dairy and horticulture industry and, therefore, has large scope for development. We must focus on cash crops and value added farming like fruits and vegetables and allied activities of animal husbandry to ensure that farmers have marketable products, backed by an organised and institutionalised marketing mechanism. Mother Dairy is opening consumer touch points aimed to provide direct access to farmers of the region. MDFPL also plans to undertake farmer development activities by adding 56,000 farmers to the network by 2024.

Mother Dairy procures about 15 lakh litre of milk per day from over two lakh farmers across 29 districts of the state. In addition, Safal, the F&V arm of Mother Dairy, procures over 20 fruit and vegetable items from 3,000 farmers from 22 districts of Uttar Pradesh.

As a consumer centric organisation, Mother Dairy has always been on the forefront in offering convenience and quality products to its consumers. Our outlets are known to offer varied benefits to consumers, all available under one roof right from quality produce, best prices to availing modern solutions such as digital payment and electronic weighing machines for F&V. Also, with Varanasi attaining the Smart City status with modern civic infrastructure, opening of milk and vegetable booths would add to the convenience of the residents.

Speaking on the occasion, Dr. Saugata Mitra, Director, MDFVPL, said that not only farmers and consumers, but MDFVPL is committed to empowering ex-servicemen too. The proposed outlets in the city will be managed by ex-servicemen, basing their strategic tie-up with the Directorate General of Rehabilitation, similar to its network in the National Capital Territory.

Mother Dairy, through its range of products, is already present in key towns of the state, including Agra, Allahabad, Bareilly, Bulandshahr, Gorakhpur, Kanpur, Lucknow, Meerut and Moradabad.

The company has two state-of-the-art dairy plants in Pilkuwa near Hapur and Etawah for processing of poly-pack milk and manufacturing of dairy products such as lassi, chhachh, dahi, etc.